Now taking new SMB clients

AI automation that pays for itself.

ThorpLabs helps small and medium businesses cut costs and reclaim hours by putting AI to work on the repetitive, manual processes that quietly drain your team — no bloated software, no year-long projects.

Free 30-minute call. If there's no clear ROI, I'll tell you straight.

Weeks, not months
From first call to live automation
Fixed scope
Clear deliverables, no open-ended retainers
ROI-first
Every project is measured in time or money saved
What I do

Practical AI, aimed at your bottom line.

I don't sell "AI transformation." I find the specific tasks costing you money and quietly automate them — then hand you something that just works.

Workflow automation

Data entry, reporting, invoicing, onboarding, follow-ups. If your team does it the same way every week, AI can do most of it for them.

AI assistants & agents

Custom assistants that answer customer questions, draft documents, triage inboxes, and pull answers from your own data — trained on how your business actually works.

Cost-savings audit

A structured look at where your hours and dollars go, and a prioritized shortlist of what to automate first — ranked by payback, not hype.

Process implementation

Automation only sticks if the process around it is sound. I redesign the workflow, document it, and roll it out so it survives past go-live.

Custom internal tools

Lightweight portals, dashboards, and data tools built around one job — like the Yay3 Data Portal — instead of forcing your team into off-the-shelf software.

Integration & plumbing

Your tools already hold the data — they just don't talk to each other. I connect them so information flows without anyone copy-pasting between tabs.

How it works

Low risk. Fast to value.

A simple path from "we're drowning in manual work" to "that runs itself now."

STEP 01

Discovery call

A free 30-minute conversation about where your team loses time. We find the one or two processes with the clearest payback.

STEP 02

Plan & fixed quote

You get a short plan: what gets automated, the expected savings, the timeline, and a fixed price. No surprises, no open-ended hours.

STEP 03

Build, roll out & measure

I build it, train your team, and stay on to make sure the savings are real — measured in hours and dollars, not slideware.

Case study

Yay3 — a data portal that replaced the busywork.

Built by ThorpLabs for Yay! Local Inc.

Client outcome

A custom data portal that replaced the busywork.

Yay! Local Inc. needed a better way to manage its data than manual, repetitive back-and-forth that pulled the team away from serving customers.

ThorpLabs designed and built the Yay3 Data Portal — a custom, secure portal that centralizes their data in one place and streamlines the updates and reporting the team used to handle by hand. The result: less manual work, fewer errors, and a system the team can actually run themselves.

Less manual work
Repetitive data entry and updates handled by the portal, not by hand.
Centralized & accurate
One source of truth in place of scattered files and copy-paste.
Team self-serve
Faster turnaround, with a tool the team runs without ThorpLabs in the loop.
Who you work with

You work directly with me.

I'm Ari Baum. I build AI automation for small and medium businesses that want results, not a research project. No account managers, no handoffs to a junior team — the person you talk to is the person who builds it.

I care about one thing: does this save you real time or real money? If a shiny AI idea won't pay for itself, I'll tell you. That honesty is why clients keep sending me their next problem.

— Ari Baum, Founder, ThorpLabs

Built for SMBsRight-sized solutions and budgets — not enterprise overkill.
Fixed scope & pricingYou know the deliverable and the cost before we start.
Hands-on deliveryI build and ship it myself, then make sure it sticks.
Measured by ROIEvery engagement is judged on hours and dollars saved.

Find your first automation win.

Tell me where your team loses the most time. In one free call, I'll point to what's worth automating — and what isn't.